The world of political campaigning has become increasingly complex – and increasingly driven by data. This data extends far beyond voting records: everything from the contents of your shopping basket, to the punctuation in your Facebook posts, to the pub you visit on a Friday night can be used by parties and politicians to profile you. To address upcoming elections around the world, Tactical Tech has launched a new easy-to-use Voter’s Guide to help voters keep control over their data and protect their privacy.
The Voter’s Guide explains in accessible terms where political campaigns source personal data, what kinds of data they collect, and how they use it to target and persuade voters. The guide demystifies campaigning techniques like ‘digital listening’, ‘micro-targeting’ and ‘A/B testing’, and offers voters 7 essential tips to detox their personal data:
TIP #1: Switch Up Your Routines
TIP #2: Customise Your Social Media Preferences
TIP #3: Lock Down Your Mobile and Desktop Browsers
TIP #4: Stay Informed
TIP #5: Limit Who Knows Where You Are
TIP #6: Speak Up
TIP #7: Tell Your Community
With the help of these practical tips, voters can cast their vote with the knowledge of how and when these digital techniques are being used, and what they can do to counteract them.